
Superflex, “Guaraná Power Corner” (2006), installation shot at the ASU Art Museum. Photo by Julio César Morales.
TONIGHT at 7 p.m.
Please join us at the ASU Art Museum International Artist Residency Facility at Combine Studios in downtown Phoenix on Wednesday, April 10 at 7 p.m. for an artist talk by Danish artist group Superflex. The group is featured in the current exhibition Turn Off The Sun: Selections from la Colección Jumex at the ASU Art Museum. They will be discussing their history and practice as well as plans for future projects with the Museum dealing with desert issues.
The Danish artist group Superflex, founded by Jakob Fenger, Rasmus Nielsen and Bjørnstjerne Christiansen, centers their work around the discourse of “ethical capitalism” and development policy. The group describes their projects as “tools” — models or proposals that can be used and modified. In their 1996 project “Supergas,” Superflex worked with European and African engineers and a sustainable agriculture organization in Tanzania to develop and market to African farmers an affordable bio gas generator that turns human and animal waste into fuel. The bio gas plant produces enough fuel for a family of 8-10 members to cook food and run one gas lamp for an evening.
In “Guaraná Power Corner” (2006), bottles of the soft drink Guaraná Power are stacked in a corner with a mirrored base and walls. In 2003, Superflex collaborated with local farmers from Maués in the Brazilian Amazon who cultivate the caffeine-rich berries of the guaraná plant. Multinational corporations have had a destructive effect on the market for guaraná, driving the prices for the raw seeds down by 80 percent, while raising the price for their own retail products made from the fruit. Superflex worked with the farmers to copy the formula of the corporate soda, and then to create their own drink called Guaraná Power. Produced directly by the farmers, Guaraná Power is sold in bars and cafés in Denmark, directly competing with the corporate version of the drink.
Superflex has exhibited in galleries around the world and been included in international art festivals such as the 42nd Kunsthalle Basel, Switzerland; the 6th Gwangju Biennial, Korea; and the 50th Venice Biennial, Italy.
PLEASE NOTE: THIS EVENT TAKES PLACE OFF CAMPUS, AT THE COMBINE STUDIOS FACILITY. The address is 821 North Third Street, Phoenix.


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